Twenty years of Roof Assured

Domestic Roofing Brand a Great Success

Roof Assured by Sarnafil celebrates 20 years of successfully providing thousands of UK consumers with the Sarnafil single ply membrane flat roofing system for their homes. Record breaking sales for 2014 has now firmly positioned the company as a leading provider of flat roofing solutions to the domestic market.

Roof Assured is the domestic division of Sika Ltd, a global company within the building products market sector and the world’s largest manufacturer of single ply roofing membranes.

In 1993 Sika Limited leveraged its brand equity into the domestic market enabling it to emphasise the key attributes of its core product into the home owner sector with great success.

Rod Benson, Business Unit Manager – Roofing, Sika Sarnafil said: “We are delighted to announce these very positive results in what has been a difficult economic landscape. The reputation of the commercial Sarnafil brand has allowed us to achieve this high penetration into the domestic market. Sarnafil is a tried and trusted brand name which is why it is the top choice for architects when specifying a flat roof membrane. The credentials of the Sarnafil single ply membrane with its BBA certification and guarantees makes it an attractive choice for homeowners. We are in a fortunate position where we have a strong brand image as well as a strong product image with the single ply membrane.”

The Sarnafil membrane has been used on high profile projects such as St Pancras Station and the Arsenal FC’s Emirates Stadium which gives added reassurance to consumers when they are researching a roofing solution for their home. Additional reassurance comes from the fact that the membrane is only installed by Roof Assured Trained Registered Installers. The installers are awarded their registered status after attending an in depth training course at the Sarnafil Academy in Welwyn Garden City. Only Roof Assured installers are able to buy and install the single ply membrane.

The Roof Assured roofing system is particularly in demand on new self build and refurbishment projects where aesthetics and high performance are key to these ‘grand design’ projects.

In recent years the brand has invested in its marketing to consumers through attendance at events, advertising and extensive marketing communications.

Rod Benson adds: “We are very proud of what we have achieved over the last decade. We never forget that, behind the brand, there is a great team of technicians, installers and business development personnel who have been instrumental in our success. It has been their hard work and professionalism that will take us into another successful decade.”

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