Home Improvement Companies urged to take advantage of ‘Flat is Back’ opportunities

The re-emergence of the flat roof (including sloping flat roofs) as cost effective and pleasing on the eye, is down to the architectural appeal of a low line roof aesthetic but also to the quality and performance of the single membrane which has reinvented flat roofs into stylish, sleek roof choices.

Roof Assured by Sarnafil (the domestic division of the global Sika Sarnafil brand) hit record sales last year with no sign of slowing down in 2015. Success has come at the right time with consumer interest in home building and renovating growing exponentially. According to Homebuilding and Renovating stats, 82% of home improvers source products themselves, nearly a third of home improvers are at retirement age and 80% of self builders plan to spend at least £100,000 on a project.

The self build and home improvements category now extends to renovation, extension, restoration, refurbishment and conversion. This presents an ideal partnering opportunity for home improvement, glazing, and fascia companies to grab a piece of this success by broadening their portfolio of products to include the Sarnafil membrane. The Roof Assured approved installer network provides a very attractive business proposition with extensive training, certification, technical and marketing support plus the brand credentials of the Sarnafil single ply membrane – the UK’s no 1 membrane specified by architects and contractors   throughout the UK.

It may be a bit of a cliché but having the right product, in the right place, at the right time is still the foundation of many a successful business. For that reason alone the Roof Assured by Sarnafil proposition for installers is definitely, the right product, in the right place at the right time.

See the full article in Homebuilding & Renovating Magazine, August issue. @myhomebuilding

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