With so many now using voice enabled devices such as Alexa and increased used of mobile searched for local services we can expect to see mobile devices influencing local sales. A recent blog post by hubspot.com highlights the rise of near me searches with stats showing a 150% growth for phrases such as ‘near me now’. Most users now have location or GPS enabled on their mobile devices which allows Google to automatically detect their current location and present the most relevant and localised search results to the user.
An interesting point made in the blog post is that: “by adding ‘near me’ searches at the end of a search query, shows the user’s eagerness to take immediate action on the search results. More than likely, the user intends on visiting a place or purchasing a product immediately, or within the foreseeable future”. If you are a business owner then optimizing for ‘near me’ searches is becoming essential for the success of your business.
A good start is to list your business on Google Business and optimize it. The Google Business app gives lots of tools for optimizing your business and helping rank your business on top of local search results (see example of Pizza restaurant screen shot left). There’s a lot you can do to make you visible in local search results and the site gives you plenty of tools to help you.
Of course, it goes without saying that your website should be mobile-friendly. Making your site mobile friendly and improving your overall site speed are some of the best ways to improve your site experience for users and rank higher for “near me” searches.
It’s also good to start thinking about a list of queries that people might ask smart devices like Amazon Echo and Google Home then you can build your strategies around these.
There’s lots of information online about how to optimize your business for ‘near me’ so that a homeowner looking for a local roofing contractor or flat roof installer will see your business at the top of the local list. Go visit your Google My Business page and get listed!