Roof Assured announce brand development

We’re delighted to announce that as part of our growth strategy we have introduced a wider range of roofing products, for the domestic market, available through the Roof Assured by Sika brand.

This brand development aligns with Sika UK’s, strategic growth initiatives and their commitment to protecting and waterproofing homes and buildings around the world to the highest possible standards.

The new range of liquid, bituminous, and single ply waterproofing technologies has been carefully developed and selected to meet the growing needs of homeowners looking for a range of premium and durable waterproofing roofing solutions from a trusted source.

In addition, the range is now available through selected specialist roofing stockists across the UK.  This means that homeowners will benefit from fast and streamlined product availability and excellent customer service from their Roof Assured installer and local stockist.

The development of the Roof Assured by Sika product range will be available through its nationwide network of approved installers who will be able to offer the highest level of product installation coupled with the peace of mind of the Sika product guarantee.

Existing Roof Assured installers will continue to receive great product and project support but will also benefit from a more agile way of working with their local stockist as their main touchpoint. New installers will have a faster introduction to the brand, supported by product training and local stockist knowledge of roofing and their local communities.

Peter Manning, National Sales Manager said:

These are exciting times for Roof Assured.  The Sika brand is renowned throughout the world for producing excellent waterproofing solutions and so it made sense to build on that reputation and expertise to elevate the Roof Assured brand and broaden the product range to meet a growing demand for premium, quality roofing products in the consumer market. 

At the same time as expanding the product range we have introduced a new Roof Assured by Sika distribution package. By making our waterproofing systems available through specialist roofing stockists enables us to extend our reach across the UK and give us tactical and logistical advantages of selling direct to customers. Our strategy is therefore to offer a simpler, smarter, and speedier Roof Assured by Sika branded, premium roofing product range.

The new brand demonstrates the company’s willingness to drive growth and build relationships with homeowners, stockists and installers. It now means that we can offer the right roofing solution for every project.

Let us know if there is anything else we can help you with