Record number of visitors to Roof Assured by Sarnafil stand at Homebuilding & Renovating Show, NEC, Birmingham, 26 – 29 March 2015

Busy Homebuilding & Renovating Show, NEC 2015

Posted on by Jane Grimwood

A visitor to the Roof Assured stand tests the stregnth of a Sanrafil single ply membrane pull strip with Phil Slatter, Sika Sarnafil Field Technician

A visitor to the Roof Assured stand tests the strength of a Sarnafil single ply membrane pull strip with Phil Slatter, Sika Sarnafil Field Technician

Roof Assured by Sarnafil had their best ever Homebuilding & Renovating Show with literally hundreds of homebuilders and renovators flocking to the stand to learn more about single ply membranes as a flat roofing solution for their projects.The show was extremely well attended and the stand attracted a wide range of visitors from architects, to homebuilders, renovators, developers, also surveyors and designers. Some had projects underway, ready to add a flat roof within the next few weeks, others were at planning stage and looking for a long term flat roof solution to protect their investment in a dream home.

The Sarnafil membrane has very high brand awareness with Architects. So many visitors came to the stand either because their architects had already told them about the Sarnafil membrane and they had come to find out more themselves, or they were on a research mission to find alternatives to the traditional felt and GRP (fibreglass) roofing solutions.

Live demos given by Sarnafil Field Technician, Phil Slatter, proved very popular as visitors could see for themselves how the installation process works. Bob Newall, Business Development Executive, Roof Assured by Sarnafil said: “Having Phil on the stand demonstrating how the Sarnafil membrane is welded was a big attraction. We made a joke that we were getting him to keep on practising until he got one right! Joking aside it was a great way of showing the skill that is need to weld the membrane and explain why our installers go through such extensive training. This was important to homeowners, many of whom were embarking on a once in a lifetime project; they wanted to know that the roofing element would be in safe and secure hands. ”

Tony Poole, Business Development Executive, Roof Assured said: “Many people (particularly those with some building experience or knowledge), hadn’t necessarily made the connection between us and our parent company, the global Sika Group. They were particularly impressed by the credentials, especially support and guarantee, of such a premium brand. Confidence grew even further when we could talk about our many commercial projects such as the Emirates Stadium, Pier 6 at Gatwick Airport, the Excel Exhibition Centre and many more well know, prestigious projects.”

Not all visitors came with ‘grand designs’ in mind. Tony adds: “While many visitors has a self build or renovation project to discuss, others were interested to hear how the Sarnafil membrane could be used for balconies, terraces, porches, extensions, loft conversions and even how they could update the roof of an existing, particularly south facing conservatory that is too hot in the summer and too cold in the winter to use. Whatever the project size, quality installation and good looks were just as important.”
The verdict on the show was that is was a great success both from an exhibitor and visitor viewpoint.

Roof Assured by Sarnafil will be exhibiting at the London, Harrogate and Glasgow Homebuilding & Renovating Shows 2015.

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