The Roof Assured by Sarnafil sales executives joined other members of Sika Sarnafil for the Sika Annual National Conference. The conference included an inspirational speech by Karen Darke, British paralympian cyclist, paratriathlete, adventurer and author. She competed at the 2012 London Paralympics winning a silver medal in the Women’s road time trial H1-2.
Roof Assured is the domestic arm of the Sika Sarnafil brand, which is the recognised market-leading brand in the supply of single ply roofing systems for new and refurbishment projects for buildings of all sizes.
The National Conference is an opportunity for the brands to get together, delegates to be in the company of peers and to see presentations given by each brand. As part of the conference Sika Sarnafil held a four hour sales meeting in which management and marketing presented their strategy for 2016.
Roof Assured by Sarnafil had a very successful 2015, with year on year sales growth highlighting the appeal of the Sarnafil single ply membrane to consumers. More and more home improvement companies and builder installers are reaping the benefit of joining the Roof Assured approved installer network by being able to offer a roofing solution backed by the credentials of the Sarnafil brand.
Plans for 2016 include regional installer days, commercial partnerships and exhibiting at the consumer focussed Homebuilding & Renovating Shows.