Raise the roof and your profile in 2019

Bob Newall
Business Development

A survey carried out by myjobquote.co.uk reveals that two thirds of UK homeowners look for tradespeople on social media with Facebook being voted the most popular. The poll revealed that two thirds of UK homeowners go to social media first to source construction and trade workers. So is it time for 2019 to clear up or even create social media accounts for your business?

Roof Assured installers will know that if an architect is involved with a project, that has a flat roof element requiring a single roof membrane, then the likelihood is the architect will specify Sarnafil. But for smaller projects homeowners will rely on a variety of sources to find an installer including shows, friends and family recommendations, a variety of tradesperson websites and social media.

Roof Assured installers are given a variety of Sika Sarnafil marketing materials to help them promote their business which is fine, once you have the enquiry,  but until then it is all about raising brand awareness.  Social Media is a great way to build your business reputation and identity online.  Posting pictures of recent projects is an easy and cost effective way of showcasing your work.

Trust and reputation are hugely important in the roofing sector so for a homeowner to be able to find out a bit about you and your business adds a ton of reassurance. Our commercial brand Sarnafil offer installers social media training to help them build their profile online and reap the benefits of what is a very cost effective way of promoting their business.

Like many SME’s business is stressful but there is a case of being too busy working IN your business to work ON it and that’s when being too busy becomes bad for business.

Social media does take up time but is now recognised as a very effective marketing channel and cost effective lead generator.  Get tweeting and posting and liking – When it comes to 2019 we all agree #flatisback!!

Let us know if there is anything else we can help you with